Tired of Losing To Fake Influencers? Keep reading…
I always enjoyed sharing my life in written and video form on Youtube, I work hard– I can stay up for hours focusing on a blog piece or video for days. It’s become my job. In the 5 years I’ve been doing this I never took the short cut- never lied or cheated my way to have thousands of Instagram followers or deceive my numbers when pitching to large companies. Yet I still have the short hand.
How do you cheat from having followers? Great question!
Some of you may not know, but some of your favorite bloggers and influencers actually go out of their way to BUY followers and not just 50 here and 50 there, but thousands of followers making you think they have this thing called, INFLUENCE. When in reality they don’t have a pot to piss in.
Shocking, I know! I was in awe when during winter break someone who I know had 15K jumped to 30k in the matter of a day. This whole time I was looking up to them thinking if I reached 15K I would be good. This made me look into other blogger friends and influencers. Another one who I had stated following just last year jumped from about 2k to 60K. These are the same people I see here at NYC events boldly lying to PR agents faces. I know this, but HOW don’t they know this?
I can’t tell you the number of times brands and agencies have said no to me because I don’t have these tens and thousands of fake followers. Sure, I have 7k followers on Instagram, but hello I also have 11k on my Youtube channel, and get this– THEY AREN’T FAKE! It’s real influence. Real people liking and engaging in my daily posts.
How are they not getting caught? Another great question!
The bigger question is; HOW ARE COMPANIES ALLOWING THIS TO FALL BY THE WAIST? Do these large brands like Walmart, Mattel, Marriott, etc.. not really care where their money goes?
Back in 2014 Instagram purged spammy profile accounts which made a lot of fake influencers nervous, heck no one was safe. Even Mase the rapper/priest/whatever he is these days, lost 1.3 million followers making him delete his account due to shame. Agencies that sell those bots aka fake profiles, claiming to be people, have gotten a lot smarter– being active on those fake accounts, signing in periodically, basic commenting on profiles, following, and liking photos making Instagram think they’re real people. Instagram AGAIN is setting up for another ‘blowout’, claiming to hurt these businesses cheating the system and abusing the process.
So do you want to know how to catch a fake influencer? There’s this thing called Social Blade, which allows you to look up anyone from twitter, Instagram, Youtube and Twitch to see the day by day growth and unfollowing of users. It’s really that easy to check in on people. Thus, why I ask HOW does this just slip by?
Ready for some evidence?
1 in 110 people like the photo? Out of 63,000 followers, only 4 people commented? Is something unbalanced or is this ‘influencer’ not so influential? But she gets paid primo price and lands all the deals over honest influencers.
Smart Linkup suggest to visit the influencer’s follower page, and click through to a dozen or so accounts at random.
Your influencer may be a fake if they are followed by a seemingly disproportionate number of accounts who:
1. Follow 10K+ persons
2. Don’t have a profile image
3. Have never posted, or have only posted once or twice
4. Utilize a foreign language (keep in mind the location and language of the influencer)
5. Have Kik accounts as their URL
I’m tired of getting passed up on opportunities and having these fake influencers steal my chance at opportunities because they want to lie and deceive brand controllers. Do we blame the PR companies for creating this anxiety to reach such numbers that people have to build a synthetic brand? The PR companies that aren’t doing their research and just wanting high follower count or the influencer who steal these opportunities; free trips, speaking engagements, early release products, etc… This business is a hustler’s market, but a hustle to be hustled market?
When has it been enough?
WHAT IF: You were extremely close to said brands and you KNOW of people who steal these opportunities that they’re spending time, money and resources on, do you turn them in? What is moral…